Tuesday, November 24, 2009

Prospectus Letter Draft

Letter: Rough Draft

Century Martial Arts
1000 Century Blvd.
OKC, OK 73110
ATTN: Bob Neddle

Dear Bob,

Fenn’s Northern Utah Kung Fu seeks corporate sponsorship in the form of recognition in a way that is fitting to the business’ chosen parameters. Fenn’s Northern Utah Kung Fu represents a steadily- growing, dynamic group of individuals who have made a strong presence in the community. The location of Fenn’s Kung Fu facility is the Whittier Community Center in Logan, Utah. This location gives individuals the availability of community involvement and outreach while bettering oneself through kung fu training. The corporate sponsorship we seek is in the amount $400,000. This amount will help to reach an audience that is unattainable as the business is in its’ early stages in Cache Valley. Corporate sponsorship will ensure that company recognition fits the company’s particular needs and wants.

We have chosen you, Century Martial Arts, because you represent a company that mirrors our own. Your products represent quality, durability, and optimum performance. You create products that help individuals become strong, healthy, determined. We feel that your sponsorship well help our business gain recognition around the area, and will at the same time provide a new market to cultivate an interest in your products.

Several sponsorship examples may be, but are not limited to: Banners, Logos on; mats, water bottles, car stickers, flyers, and poster, and recognition in radio and television advertising. If you wish to sponsor our kung fu facility, we would make your product a brand used in our pro-shop area where individuals would be able to purchase the product as well.

We are very fortunate to live in a region that has not been critically harmed by the current economic crisis. But unfortunately, many families have cut back in activity expenditures to ensure their families stay afloat. We do not want these hard economic times to keep people from gaining perspective in the art of kung fu and all of the options it offers. Fenn’s Northern Utah Kung Fu pledges their support to the betterment of oneself through community activism and hard work. Individuals gain experience through activity that helps them gain self-esteem, strength, self-defense, and peace.

With the help of Century Martial arts, we are confident that the support behind your company brand will bring identification to this beneficial art. As more and more students join Fenn’s, recognition of your brand and quality product will help your product base grow immensely.

We recognize that our biggest problem we face is reaching new audiences. Fenn’s Northern Utah Kung Fu is a new up and coming business and it is unfortunate that we do not have funds to put towards our big ideas to advertise to the level we would hope to. We have recently hired an individual with strong background in business management in corporate settings. He has the tools to allocate the funds we request in the best way to ensure that every member of the party is pleased with the outcome of the work.

We propose $100,000 toward new mats, punching and kicking pads, protective head and hand gear. $50,000 towards dummy equipment to ensure safety of the students. $200,000 towards a dynamic, aggressive advertising approach (we want every person within 200 miles to know about Fenn’s Northern Utah Kung Fu tagged by Century Martial Arts). And then $50,000 to build up a reputable pro-shop for purchase of Century Martial Arts merchandise.

We encourage your support of our proposition. Helping Fenn’s Northern Utah Kung Fu will help Century Martial Arts. We would be happy to talk with you at your soonest convenience to talk more about the sponsorship we have proposed if you have any unanswered questions.

We thank you for your time and look forward to hearing from you soon.

Sincerely,

Tyrell Fenn
Director and Martial Arts Coordinator
435-770-9898
tyrellfenn@fennskungfu.net

1 comment:

  1. How will others in the Cache Valley area see our logo? What roles do competitors play?

    ReplyDelete