I came across this interesting blog on the IT Business Edge website talking about the rise in spear phishing attacks on public relations organizations. Phishing is when important looking e-mails are sent or links to important looking pages pop up where names and passwords are entered and then personal information is stolen. Lora Bentley in her blog post on Nov. 18, states that public relations organizations are a prime target because of their wealth of sensitive information on clients. Those that do business overseas are especially at risk.
It makes sense that public relations would be targeted. I wonder if these agencies have created crisis management for these situations within their own company. I know they have done crisis management for so many other companies but I wonder if they fall short with their own company, hopefully not. Having client information stolen would be devastating for a company. Clients would lose trust in their pr and the agency would lose business and probably go under. This is a reminder for all organizations to secure their files and have plans for when disaster strikes so it is not as devastating as possible. And all employees who work with computers and personal information should be educated on spotting phishing scams and other frauds.
-Melanie Fenn
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