An article appeared on msnbc.com by the AP on Idol winner Kris Allen. The article brought Allen back into the spotlight while highlighting how he doesn’t go searching for the spotlight. The subheading reads, “Singer does his own thing despite being overshadowed by Lambert (referring to second place winner Adam Lambert).” It seems a bit contradicting to write a story about someone because they haven’t had a story written about them in a while. It is excellent public relations. The underlying promotion of this story is Allen’s upcoming CD release and the façade is a story about a down-to-earth musician who isn’t parading his life to the public. The lead is about how Allen is not Lambert and how that is a good thing. It is not until paragraph four that the CD is even mentioned and then in comparison to the release of Lambert’s CD.
It is a smart public relations tactic to get the story you want printed by hiding it in a story that readers want. Entertainment readers want more information on Lambert, if they get it in an article that contrasts him to Allen then they will read it. Another appeal is to remind readers how well they relate to Allen through stories about him buying his wife a guitar and what his plans are for the holiday season. One quote from Allen reads, “I’m just going to do my thing, what I like to do, and hopefully it works out.” This article is a great example of good public relations.
-Melanie Fenn
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