Press Release Two: Image Management
SEPTEMBER 22TH, 2009
Burger Planet
Gary, Indiana
http://www.uwm.edu/~mcbridej/pressrelease.html
Burger Planet offers healthy choice options.
Jayne Petersen joins the Burger Planet team to promote a healthy lifestyle.
Gary, Ind.- CEO of the quick-service restaurant Burger Planet, James E. Muellenbach III announced a new line of healthy menu choices to add to its traditional menu favorites. Fitness trainer to the stars, Jayne Petersen will promote the new line.
Burger Planet became famous for its simple formulas in burgers, fries and sodas. Some of the company’s most beloved sandwiches are the Saturn, the Venus and the Mercury. In order to offer more choices the menu now includes gourmet salads, fruit packages and chicken breast. Customers can now add to their favorite sandwich a raspberry vinaigrette spinach salad or a package of peaches. When asked about the new items Muellenbach said, “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it puts customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”
Jayne Petersen will be promoting the restaurant around the country. She said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson." Petersen is president and CEO of the health enterprise Looking Glass, Inc. She became famous when she helped talk show host Opal Whitcomb lose 75 pounds and keep it off. She makes appearances on Opal’s show where she gives messages of moderation and walking for exercise. Petersen’s book, “Looking Good in a Leotard” was on the top of the bestsellers list for a year.
Petersen will be joined by the Burger Planet mascot, Corny the Clown in advertisements and health-conscious appearances at restaurants and shopping malls around the country throughout June and July. The promotion will kick off on May 12 at the Burger Planet franchise at Times Square in New York, N.Y.
Burger Planet was founded in 1934 by James E. Muellenbach I. The organization is headquartered in Gary, Ind., and have 8,921 franchises in every state and 17 countries. Burger Planet has served 52 billion customers and employs 48,272 people.
Media Contact: Melanie Fenn
Fenn.melanie@gmail.com
-END-
I think the first paragraph is a little "busy." Maybe instead of including the CEO's name and his status, just state the facts that the company, Burger Planet, has introduced new items to their menu. Also, the boiler plate reads that they have over 8,921 franchises in each state. I think that could be clarified a little. But good wording. And good length.
ReplyDeleteGood Job! I would add more in about the product that is going to be introduced. There is a lot of information about Jayne that could have been left out as well. Other than that, great job!
ReplyDeleteI agree, there is a little too much at the beginning. It's a little wordy. Also check AP style on the date. It seems like the majority of the article is focused on Jayne instead of Burger Planet. Very well written and good use of quotes
ReplyDeleteAvoid words like 'simple' formulas (negative voice) use 'traditional.' This might be a question for Preston, but should we include their website? It is more for us than media outlets since it frequently says, "don't use this," or, "don't repeat this."
ReplyDeleteGreat background on Peterson, her character really adds color and interest.
ReplyDelete