http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/09-18-2009/0005096770&EDATE=
I was thrilled with the purpose of this press release. MADD is partnering with Hill Street Inc. to make a line of virgin drinks. Drinking a fancy concoction is a social need at most adult parties but, with drunk drivers causing hundreds of deaths each year and stories such as the New York mom surfacing it is time to become a responsible drinker. Many social drinkers claim they are not addicted to alcohol so they should have no problem switching to another fun drink that is closely related to their favorite but without the alcohol.
I was not so thrilled with the press release itself. It started with a catch phrase that made me not want to read the rest of the release because it read too commercial. “The holiday season is just around the corner, are you ready for your guests?” It was an obvious advertisement. The rest of the press release was good with hard facts about the different drinks and quotes by members of MADD and the CEO of Hill Street Inc. Because the opening seemed such a stretch in order to connect with the audience it seemed forced and unreliable even though the message was a good one that many people would want to be briefed on.
-Melanie Fenn
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