A PRWeek article titled, “More findings from Forrester Research,” discussed its new findings about mobile outreach. These are the findings:
· Of young single adults and couples 87% are online and 55% access the internet from their phones.
· The average American spends 8hrs a week on the Internet while young adults spend 10.
· 76% of young families own a game console, 72% of older families
The study was supported by Ruder Finn Innovations Studios who said the reason for the research was to look at the intent of online usage.
This is a perfect example of a PR related study. Organizations already know that people are online. They are not trying to promote being online. The valuable information is where people are going online. Who are they talking to? What do they search? Where do they spend their majority of time online? This information can then be used to promote a product, service or idea. The internet is overwhelmed with ads and promotions. That is because it is a quick and effective way to reach a mass audience. The hard part is making the information appealing is some way so it isn’t looked over or closed out of. By knowing what interests the majority of people online, or a specific demographic, the promotions can be tweaked in order to appeal to the audience. This explains why the study was about intent instead of amount of online usage.
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-Melanie Fenn
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